Rho Motion Consultancy and Advisory Services

Rho Motion provides actionable intelligence to drive our clients’ strategic decisions.


Our expertise

Rho Motion provides tailor-made consultancy and advisory services based on our clients’ needs, covering the EV, charging and battery supply chains in the following areas:


Competitor analysis


Market entry strategy 


Business appraisal and strategy


Battery chemistry and technology evaluation 


Techno-economic modelling


Technology strategy 


Environmental Social & Governance (ESG) and the Circular Economy 


Pre-Feasibility Studies (PFS) / Definitive Feasibility Studies (DFS)  

Our clients are diverse, global players and our research is relied upon in bankable feasibility studies, preliminary economic assessments and public finance raising including IPOs and debt issues.  


Examples of our work

Our consulting experience spans finance raising, market entry and strategic advisory

Next-Generation battery technologies

We provided bottom-up cost models for the next-generation anode, cathode and electrolyte innovations for lithium-ion and sodium-ion batteries as a basis for future strategy and investment decisions on behalf of a major public body.

Modelled charging utilisation for the UK and European markets

We conducted an industry level analysis to produce utilisation models on behalf of a charging network provider to assist them with their strategy blueprint for destination charging.

Multi billion dollar debt issue for a major battery capacity project

Our EV battery demand data and analysis was used to inform the financial model for a debt issue for a major European battery project.

EV Charging market entry study for a large industrial concern in North America

We provided a competitive landscape and potential customer analysis for the EV charging market across multiple regions. This was used by the client to inform its market entry and mergers and acquisition strategy.

Competitive landscape and market entry strategy for an EV battery technology company

Based on a technical analysis of the client’s battery technology, we provided a competitive landscape analysis and advised on the best route for funding and market entry, including licensing versus manufacturing business models.

Research paper to support Fuel Cell technology company SPAC

Working with the commercial and technical teams of a growing fuel cell technology company, we provided market analysis for the potential market size, technological viability and competitive landscape to support its fundraising. We also provided follow up sessions with potential investors.


How do we conduct our consulting and advisory work?


We assess the external and internal environment as a foundation for our competitor framework 


We provide in-depth analysis on the key trends that drive decisions and investments across the LiB value chain 


We provide detailed insights into the lithium-ion battery value chain in order to map out the competitive landscape 


We examine the type of investments that are taking place across the value chain, sizing up opportunities 


We conduct in-depth analysis of target companies through primary and secondary research 


We use qualitative and semi-quantitative decision criteria to determine suitable companies for review 


Our data is segmented in order to identify key trends, so we can size up various opportunities and challenges 


We explore the degree of competitive rivalry and the relationship between buyers and suppliers 


We assess relative growth opportunities and level of attractiveness as a basis for market entry strategies 


For our company analysis we consider current status, emerging developments and under-the-radar findings 


Consulting Team

Our Consulting team brings a breadth of industry experience across the EV value chain and wider energy mix; from raw materials extraction through anode, cathode and battery cell technologies, charging, BESS and battery recycling.

To speak to our team about your consulting project, call us on +44 (0) 203 960 9986, or email info@rhomotion.com



The News Building
3 London Bridge Street
London SE1 9SG

+44 (0) 203 960 9986


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