On 19 April 2023, Jaguar Land Rover (JLR) announced a sweeping electrification strategy for its product line-up, industrial footprint, and production strategy in the UK. As part of a GBP15 billion (USD18.7 billion) investment plan over the next five years, the company plans to reposition itself as a modern luxury “electric-first” automaker by 2030. The JLR Halewood factory in Merseyside, UK, is to become an all-electric vehicle production site beginning in 2025 with the launch of its medium-sized SUVs. These next generation models will be built upon an electrified modular architecture (EMA) with orders available for the all-electric Range Rover being taken from later in 2023. The press release also noted that the first of three modern luxury Jaguars will be a 4-door GT utilising a new Jaguar Electrified Architecture (JEA) offering a range of up to 700km at a starting price of £100,000 (USD124,400). This model will be constructed at the company’s Solihull plant, also in the UK, to be available for orders in 2024 and likely deliveries from 2025 in selected markets.




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