On 5th March, 2024. Zeekr, a high-end brand of Geely, announced collaborations with Philippine distributor, Autohub Group. They plan to release two models: the Zeekr001 and ZeekrX. The first ‘Zeekr Brand Experience store’ in the Philippines will open in the first half of 2024, located in Manila’s business and financial central area.

Zeekr’s overseas expansions

Zeek initiated its European market expansion in 2023. On 28th June, the brand commenced pre-orders for its inaugural overseas models, the Zeekr 001 and Zeekr X, priced at EUR 59,490 and EUR 44,990, respectively. Zeekr’s European expansion began with deliveries in Sweden and the Netherlands in December 2023, with plans to extend deliveries of the Zeekr 001 to Germany in the first half of 2024. Zeekr aims to increase its European market presence to six countries by 2024, including Norway, Denmark, and France, and eight countries by 2025, targeting most core Western European nations by 2026.

Rho’s Evaluation

Zeekr’s entry into the Philippines marks a strategic move into the Asian market, complementing its existing global expansion plans. In Q3 last year…

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